PinnedCassandraHow to use MMM to increase your Marketing ROII’m Gabriele Franco, the founder of Hybrida Marketing, a growth marketing agency that last year alone managed 12 million dollars of…May 11, 2022May 11, 2022
CassandraMarketing Mix Modeling Case Study: +82% in Conversions for Cura of SwedenCura of Sweden leveraged Cassandra MMM to measure and optimize their marketing mix to internationalize their brandApr 17, 2023Apr 17, 2023
CassandraMarketing Mix Modeling an Opportunity for Agencies — CassandraAs a digital marketing agency, staying ahead of the curve and expanding your service offerings is essential to remain competitive in…Apr 7, 2023Apr 7, 2023
CassandraCassandra MMM: Reducing CPA by 30% with Spedire.comHow to optimize CPO by identifying marketing budget wasteSep 27, 2022Sep 27, 2022
CassandraIncrementality Testing on Meta ads: an eCommerce success storyHow could we find out if Meta was reporting true conversions and measure the real impact of that spend?Aug 16, 2022Aug 16, 2022
CassandraCassandra | MMM Case Study: +13% in conversions with the same budget investedThe Question:May 24, 2022May 24, 2022
CassandraMarketing Mix Modeling: Automatic Hyperparametrization for Adstock and Diminishing Returns using…Marketing Mix Modeling problemFeb 16, 2022Feb 16, 2022
CassandraHow to Marketing Mix Modeling (MMM) with EXCEL — Full GuideIf you prefer watching instead of reading, I’ve created a free Masterclass on Youtube: >>Click Here to Access<<Feb 13, 20222Feb 13, 20222
